Translation into English:

As Part of the Media Preparations for the Najran Investment Forum 2025
The General Supervisor of the Executive Committee Meets with Influencers to Discuss Ways to Support the Forum and Enhance Community Engagement

As part of the ongoing preparations for the Najran Investment Forum 2025, held under the esteemed patronage of His Royal Highness Prince Jalawi bin Abdulaziz bin Musaed, Governor of Najran Region (may God protect him), Mr. Abdullah bin Salem Al Mukhlis, Member of the Board of Directors of the Najran Chamber and General Supervisor of the Forum’s Executive Committee, along with the forum’s working team at the Chamber, held an extensive coordination meeting with a group of social media influencers and digital content creators. The meeting took place in the Businessmen’s Hall of Mr. Abdullah bin Kharsan Al Mukhlis at the Chamber’s main headquarters.

This meeting comes within the framework of the media strategy accompanying the forum, aimed at strengthening partnerships with digital platforms and media influencers to highlight the forum’s economic and developmental goals, promote the investment opportunities available in the Najran region, and engage both local and national audiences in creative and impactful ways.

Al Mukhlis began the meeting with a welcoming speech, expressing his pride in the attendance of this select group of digital influencers and activists. He emphasized that the forum is a strategic platform for marketing the region economically, noting that the success of the forum largely depends on active media and community support, especially from those shaping digital influence.

Al Mukhlis stated:

“The Najran Investment Forum 2025 is not merely an economic event; it represents a significant step toward achieving the goals of Saudi Vision 2030, which emphasizes regional empowerment, economic diversification, and attracting quality investments. Najran possesses the capabilities to become a promising destination, and your role as influencers is vital in delivering these positive messages to all segments of society.”

During the meeting, a comprehensive visual presentation was delivered, covering the forum’s media plan, visual identity, details of the digital promotional campaigns, mechanisms for community engagement, and the key themes of the forum, which is scheduled to be held on June 25–26, 2025. The forum will host several ministers, heads of authorities, and prominent investors from within and outside the Kingdom. The meeting also introduced several proposed interactive media initiatives, including:

• On-site digital coverage of investment locations
• Promotional video campaigns showcasing available opportunities
• Recorded interviews with forum guests
• Unified use of official hashtags to boost digital outreach

The meeting featured an open discussion, marked by constructive engagement from the influencers, who presented several creative proposals to enhance the forum’s presence across social platforms and to maximize public and media interaction with its activities and outcomes.

At the conclusion of the meeting, Al Mukhlis expressed his appreciation for the attendees and their engagement, affirming that the Najran Chamber welcomes all initiatives and proposals that contribute to the forum’s success. He emphasized that community media today is a strategic partner in development.

He added:

“The Najran Chamber is keen to involve all components of society in this forum, which reflects the aspirations of our wise leadership and embodies the spirit of Vision 2030 in promoting comprehensive development across all regions, empowering the private sector, and opening new horizons for youth and entrepreneurs.”

This meeting is part of a series of coordination sessions being held by the forum’s executive committee with various stakeholders, in preparation for organizing a qualitative edition of the Najran Investment Forum 2025, which aims to achieve a transformational leap in the region’s economic development, attract high-value investments, and position Najran as a promising investment destination on the Kingdom’s economic map.

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